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We shouldn't have to talk to each other après-demain. Our promise is to provide you with the framework, tools and skills necessary for you to fully take ownership of our strategic recommendations. DESIGN DESIGN DESIGN THINKING THINKING THINKING Doing Doing Doing Design doing is a human-centered approach that uses creativity and innovation to solve complex problems. The goal of this approach is to understand user needs in order to develop effective and viable solutions. Our philosophy is simple We believe in the value of collaboration with our clients, working closely to develop tailored CX strategies that drive measurable results. Collaboration Our methodology is focused on understanding business reality and adopting a collaborative approach with the client. Concrete The deliverables provided are concrete and actionable, serving as decision-making tools to prioritize next steps. Appropriation Our approach empowers the client, driving ownership for successful implementation and achievement of business objectives. This approach speaks to you? Let's talk “après-demain studio has been a major asset in our thinking about our new operating model. Their support in planning and facilitating strategic workshops has brought together experts from different fields to collaborate towards a common goal. Their clear and concrete recommendations have guided us throughout the process, transforming our ideas into tangible actions.” Simon Cazelais VP Global Brand Strategy and Innovation

Contact Do not hesitate to contact us for any questions, comments or simply to learn more about our services. We would be delighted to talk with you. Fill out the form below, and we will get back to you as soon as possible. Do you have a project in mind? Let's talk about it and find together the best solutions to make it happen. Let's discuss Phone 438-321-6504 Email info@apresdemain.studio First Name Last Name Email Message Send

Tailor-made CX strategies for measurable and lasting results Contact us Our services We believe in the value of collaborating with our clients to develop tailored customer experience strategies that will generate measurable and sustainable results for your business. 01 CXO & CMO on demand Access high-level CX and marketing expertise, flexibly and as needed, to provide strategic advice, project leadership or interim support during critical phases. Learn more 02 CX & Marketing Support Supporting your team with best practices, CX methodologies and customer-centric business strategy, adapted to different levels of the organization to foster a customer-centric culture. Learn more 03 CX Strategy for Digital Transformation Guide your organization through a digital transformation journey that improves the customer experience by prioritizing initiatives with the most significant impact on customers and business value. Learn more 04 CX Strategic Planning & Marketing Align your customer experience initiatives with your marketing strategies, integrating CX principles into your campaigns, product launches and customer engagement efforts. Learn more 05 Implementation support Translating customer experience strategy into actionable initiatives across various touchpoints—such as customer service, marketing, sales, and product design—requires a comprehensive implementation plan. This plan serves as a meticulously structured roadmap, guiding the execution of the strategy or project with precision and consistency. Learn more Why use CX strategy? Improving every touchpoint between a company and its customers ​ ​ ​ Develop a comprehensive strategy that aligns with business objectives ​ Have research and in-depth analyses on customers ​ Create seamless customer journeys and engaging ​ ​ Understanding customer needs, preferences, problems and behaviors Creating meaningful and lasting relationships ​ ​ ​ Our approach Simon Cazelais VP Global Brand Strategy and Innovation, BRP “après-demain studio has been a major asset in our thinking about our new operating model. Their support in planning and facilitating strategic workshops has brought together experts from different fields to collaborate towards a common goal. Their clear and concrete recommendations have guided us throughout the process, transforming our ideas into tangible actions.”

Our team Jeremy Duhamel Founder & CEO He has over 10 years of experience in strategic work within advertising agencies, large national companies and international organizations. He has played a key role in the development and launch of numerous successful projects and internationally awarded marketing campaigns. ​ His diverse background allows him to deeply understand the business realities his clients face. What sets him apart is his constant focus on putting client needs at the forefront of decision-making. Jeremy’s unique ability to combine business acumen with a customer-centric approach ensures his clients benefit from strategies that not only align with their goals, but also resonate with their target audience. Gabriella Han CX & Innovation Strategist Gabriella Han brings over 7 years of specialized experience in customer experience and innovation, having worked with industry leaders and global markets. Throughout her career, she has been instrumental in implementing innovative strategies and solutions that have significantly improved customer journeys and business outcomes. She has notably held key positions at BRP, where she contributed to the success of various strategic initiatives within the BRP-X Innovation Lab and global marketing teams. Gabriella’s expertise ranges from coordinating brand efforts to leading innovation programs, giving her a unique perspective on the challenges facing businesses in today’s dynamic environment. Work with us

Privacy Policy Last updated: October 16, 2024 At après-demain studio, we are committed to protecting the privacy and security of the personal information you share with us when you visit our website, apresdemain.studio. This privacy policy describes how we collect, use, share and protect your personal information. We encourage you to read this policy carefully to understand our practices. 1. Information We Collect We collect various types of information about you when you visit our website or interact with our services. This information may include: a) Information provided by you: When you fill out a contact form, subscribe to a newsletter, or participate in a survey, we may ask you to provide information such as: Your full name Your email address Your phone number (if applicable) Any other information you choose to provide voluntarily (e.g., information about your business or project). b) Information collected automatically: When you browse our website, we automatically collect certain information using technologies like cookies, server logs, and third-party analytics tools (such as Google Analytics). This information may include: IP address Browser type and version Operating system used Pages visited on our website Time spent on each page Referring URL (the website you visited before ours) 2. Use of Collected Information We use your information for the following purposes: a) Providing our services: We use the information you provide to respond to your inquiries, offer services, and manage your interactions with us (e.g., answering your questions or sending requested documents). b) Improving our services and website: We analyze data collected automatically to better understand how users interact with our website and to enhance the performance, content, and usability of the site. c) Marketing and communication: With your consent, we may use your information to send you promotional communications, such as newsletters, product updates, or special offers. You have the right to unsubscribe from these communications at any time. d) Compliance with legal obligations: In some cases, we may use your information to comply with legal requirements, respond to official requests, or protect our legal rights. 3. Sharing and Disclosure of Information We do not sell or rent your personal information to third parties. However, we may share your data with the following parties, while maintaining confidentiality and security: a) Third-party service providers: We use external service providers to facilitate certain operations, such as hosting our website, performance analysis (e.g., Google Analytics), and managing our marketing campaigns. These third parties have access to your personal information only as necessary to perform these tasks and are contractually obligated to protect it. b) Legal and security obligations: We may disclose your information if required by law or if we believe in good faith that such action is necessary to: Comply with a legal obligation Protect and defend our rights or property Prevent fraud or investigate illegal activities 4. Cookies and Similar Technologies Our website uses cookies and similar technologies to enhance your experience. Cookies are small text files placed on your device when you visit our website. We use the following types of cookies: a) Necessary cookies: These cookies are essential to enable you to navigate our website and use its features. b) Analytical and performance cookies: These cookies help us understand how visitors interact with our website, such as which pages are most visited and how long users stay on these pages. c) Targeting and advertising cookies: These cookies collect information about your browsing habits to present relevant ads on other websites. You can disable cookies by adjusting your browser settings. However, some features of the website may be affected if cookies are disabled. 5. Information Security We take the security of your personal data very seriously and have implemented reasonable technical, physical, and administrative measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no system of transmission or storage is entirely secure. If you have any questions about the security of your personal information, please contact us at the address below. 6. Data Retention We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal or accounting obligations or to resolve disputes. 7. Your Rights and Choices In accordance with applicable laws, you have the following rights regarding your personal information: a) Right of access: You have the right to request a copy of the personal information we hold about you. b) Right of rectification: You can request that any inaccurate or incomplete data be corrected. c) Right to erasure: You may request the deletion of your personal information, subject to certain legal exceptions. d) Right to restrict processing: You can request the restriction of the processing of your data under certain circumstances. e) Right to object: You can object to the processing of your personal information for direct marketing purposes. To exercise your rights, please contact us at [email address]. We will respond to your request within the timeframes required by law. 8. International Data Transfers If you access our website from outside Canada, please note that your personal information may be transferred to and processed in another country. We take all appropriate measures to ensure that your data remains protected in accordance with this privacy policy. 9. Changes to this Policy We reserve the right to update this privacy policy from time to time. Any changes will be posted on this page along with the revision date. We encourage you to review this page regularly to stay informed about our practices. 10. Contact Us If you have any questions or concerns regarding this privacy policy or how we handle your information, you can contact us at: après-demain studio Email: info@apresdemain.studio

Our services Through collaborative dialogue, we work together to clarify the specific objectives, desired deliverables, and expected outcomes of the mandate. This essential first step ensures that we have a clear understanding of your needs and allows us to proceed with a well-defined scope that aligns with your strategic priorities. Contact us 01 CXO/CMO on demand Take advantage of tailor-made CX and marketing expertise to propel your strategic projects. Whether you need expert advice, dedicated project management or interim support for critical phases, our flexible approach adapts to your specific CX and marketing needs. Our solutions: - Tailored strategic advice: Benefit from ongoing expertise, calibrated to meet the unique challenges of your organization, whether it is for quick-impact projects or long-term transformations. - CX & marketing project leadership: Ensure that each initiative is perfectly aligned with your business objectives and your customers’ expectations, for an impactful experience at all levels. - Monitoring and performance: With regular checkpoints, we validate performance and adjust as needed to stay on track with your objectives. - Access to a network of experts: Take advantage of our sector network of experts and complementary resources, available to strengthen your projects according to the challenges encountered. 03 CX Strategy for Digital Transformation Transform your customer experience with targeted and strategic digital transformation. We guide your organization through a digital transformation journey designed to maximize customer impact and business value by prioritizing the most meaningful initiatives. Our solutions: - Strategic Roadmap: Creation of a roadmap prioritizing digital initiatives based on customer needs and business objectives, for tangible and aligned results. - Customer Journey Mapping: Analysis of key segment journeys to identify friction points and opportunities for digital improvement. - Strategic Alignment Sessions: Meetings with stakeholders to strengthen buy-in and clarify the vision, ensuring the effectiveness of transformation initiatives. - Experience Audit and Service Blueprint: In-depth review of the current customer experience and development of a detailed action plan for each stage of the service. 05 Implementation support Transform your customer experience strategy into concrete actions with a comprehensive and structured implementation plan. We translate your CX vision into actionable and impactful initiatives, integrating key touchpoints like customer service, marketing, sales and product design for precise execution aligned with your goals. Our solutions: - Clear goals and milestones: Clearly define goals and timelines, ensuring that each stakeholder knows their priorities and deadlines. - Resource allocation: Identify and mobilize essential resources (people, budget, tools) for effective implementation. - Roles and responsibilities: Clarifying each person’s responsibilities to avoid overlaps and ensure accountability. - Risk management: Anticipating potential obstacles with contingency plans, minimizing risks and delays. - Structured communication: Establishing communication channels and protocols for consistent stakeholder engagement. - Performance monitoring: A framework for tracking progress, encouraging continuous adjustments and improvements. Strategic alignment: Ensuring that each initiative supports the overall strategy, focused on expected results. 02 CX & marketing support Implement CX best practices and cultivate a true customer culture in your organization. We support your teams in adopting CX methodologies, tools and best practices, adapted to each level of the organization, to sustainably anchor a customer-centric culture. Our solutions: - Customized training: Training modules adapted to the needs of your organization, covering CX fundamentals, customer journey mapping, and tools specific to your sector. - Practical workshops: Immersive sessions based on concrete cases and real scenarios for immediate and reinforced application of learning. - Development of CX champions: Identification and training of internal leaders capable of leading CX initiatives and inspiring change within your teams. - Sounding Board: A space for reflection and continuous feedback to refine CX strategies and reinforce best practices. 04 CX & Marketing Strategic Planning Maximize the impact of your initiatives by integrating CX and marketing for a seamless customer experience. We help you align your customer experience strategies with your marketing objectives, integrating CX principles into your campaigns, product launches and engagement actions, for optimal consistency at every touchpoint. Our solutions: - Integrated strategic plan: Design a plan that aligns CX and marketing objectives, ensuring a smooth and consistent experience throughout the customer journey. - Key messages and value propositions: Develop aligned and consistent messages and offers across all channels, reinforcing your positioning and customer loyalty. - Campaign activation plan: A detailed plan for your upcoming campaigns, integrating customer journeys and effective engagement tactics to maximize impact.